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One of the best ways to monetize a web site, and among the least known, is lead generation, which is actually a highly lucrative form of affiliate marketing, but is used by relatively few online marketers.

Here's how lead generation works. Listen up - this information is golden!

Monetizing a website by becoming a CPA affiliate is very, very simple. You sign up with one of the 50 or so CPA Networks that are available online, drive traffic to the custom landing pages they provide, and get paid whenever a site visitor fills out and submits a form. That is really all there is to it.

A CPA network is a clearing house that brings advertisers and publishers together. The advertiser provides a custom landing page and form, pays the network commission for making it available to affiliates, and the affiliates in turn are paid for driving traffic and generating signups.

CPA stands for "cost per action", and in this case, the action is the site visitor filling out the form. Compare this to traditional affiliate marketing, and you will see the beauty of it quickly. Done right, it is
a much easier and more lucrative way to monetize a website.

A traditional affiliate must acquire traffic, do a good job of "pre-selling" the product, and send visitors on to the vendor site through an affiliate link, hoping to generate something like 1% to 5% sales, which in turn is highly dependent on the quality of the vendor's sales letter and product. If the vendor does a poor job of selling on the sales site, or has an over-priced or poorly received product, the affiliate has spent a lot of time, and perhaps money, for very little return.

A CPA affiliate, on the other hand, has a much easier job of things. He or she must still acquire traffic, either by paying for it, or by putting together a well-optimized site that gets good search engine placement for certain key words. At that point, however, the CPA affiliate's job is nearly complete.

The next step is for the site visitor to fill out a form requesting some sort of information. Keep in mind, this does not entail the visitor getting out his or her wallet, or making a decision to spend any money.
All it entails is that the visitor *request free information* and give his or her name and email address, and perhaps a physical address.

You, as the CPA affiliate, get paid *even though your site visitor has yet to buy anything*. You are getting paid for a LEAD, not a sale.

Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead. Things like mortgage and insurance leads, in particular, are very, very valuable, as are credit card leads. But even something as seemingly inexpensive as a cell phone ring tone can bring you a nice commission per lead. Why?

These lead purchasers are planning on maximizing the long-term value of a customer. In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it cost to acquire them as a customer.

CPA is big, big business, and one of the best ways there is to monetize your web site. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer. To really do well at CPA, you need to learn how to use traffic generation methods like Google Adwords effectively, but in the long run, CPA is far easier and more lucrative than traditional affiliate marketing.

Author John Barbour writes on various topics related to internet marketing and making money online. Visit his sites at http://emarketingman.com and http://monetizedwebsites.com to learn more.

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A web phenomenon, search marketers are switching onto the power of blogs and increasingly including them in their search engine optimisation strategy. As an online journal, blogs are powerful marketing tools and can be leveraged for SEO purposes in a number of ways. They are a more informal medium than many web site marketing tools and as such, reach the target audience in a number of different ways.

1. Build Links

While blogs started out as personal online diaries of individuals, they were quickly adapted to the corporate world. Now, many major corporations and smaller companies working with a lower marketing budget have adopted the blog. Finding an easy alliance between an informal chat and a corporate sales pitch, the blog allows web site publishers to interact with the web user in a way that was previously unsustainable.

From a marketing viewpoint, a good company blog gives the reader an insight into the mechanics of the company. It goes behind the scenes and engages readers to comment and interact by providing an honest, open space for communication. In the midst of this dialogue, events such as new product launches, appearances at trade shows, new staff hires and the inauguration of new business premises make good blog postings. Company takes on business headlines and calls for consumer feedback are all good blog fodder. With so much diverse content so related to the company and its operations, strategic links can also be included. As the publisher, the blogger selects when and how to link to other pages, creating an attractive tool within the search engine optimisation process.

Links placed within a blog are picked up by search engines and contribute to the web site's ranking in returned search results. A good blog sending relevant traffic to the web site will make a significant contribution to search engine optimisation success. Blogs which have something interesting to say will also find other web sites linking back to the original post, a situation which will see link numbers thrive.

2. Drive Traffic To Your Web Site

Even though you may already have covered much of the ground included in the company blog on the main web site, a well-thought out blog can give web traffic levels a real boost. Just as a second shop will attract clientele not previously tempted to venture into the original retail outlet, a blog will attract web users who have not yet visited your web site. This new traffic and potential sale opportunity can be redirected through the blog to the main web site using marketing techniques such as special offers and blog promotions.

To harness this web traffic for better search engine optimisation performance, strategic anchor text and deep linking to secondary pages within the main web site will push the company name through the search engine rankings.

3. Build Your Credibility (Also Known As Another Way To Build Links)

After dinner speakers find themselves in demand because they are a knowledge source of comment and opinion. They education and provoke thought because they are well-read and keep on top of developments in their industry. These are exactly the same functions a well-written, updated and well-thought out blog can perform. Regularly added content, user surveys and measured, intelligent response to industry news and product development will underpin company credibility. The blog poster will also develop a reputation and a knowledgeable reliable source, making other web sites and blogs more likely to link back to those on topic postings. These third party links will again help with the search engine optimisation process. Aside from the obvious SEO benefits, this seal of approval will also help to drive sales and traffic.

Rebecca Appleton is head of the search engine optimisation department at Top Position, a Google-certified company offering PPC and SEO services.

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One of the best ways to monetize a web site, and among the least known, is lead generation, which is actually a highly lucrative form of affiliate marketing, but is used by relatively few online marketers.

Here's how lead generation works. Listen up - this information is golden!

Monetizing a website by becoming a CPA affiliate is very, very simple. You sign up with one of the 50 or so CPA Networks that are available online, drive traffic to the custom landing pages they provide, and get paid whenever a site visitor fills out and submits a form. That is really all there is to it.

A CPA network is a clearing house that brings advertisers and publishers together. The advertiser provides a custom landing page and form, pays the network commission for making it available to affiliates, and the affiliates in turn are paid for driving traffic and generating signups.

CPA stands for "cost per action", and in this case, the action is the site visitor filling out the form. Compare this to traditional affiliate marketing, and you will see the beauty of it quickly. Done right, it is
a much easier and more lucrative way to monetize a website.

A traditional affiliate must acquire traffic, do a good job of "pre-selling" the product, and send visitors on to the vendor site through an affiliate link, hoping to generate something like 1% to 5% sales, which in turn is highly dependent on the quality of the vendor's sales letter and product. If the vendor does a poor job of selling on the sales site, or has an over-priced or poorly received product, the affiliate has spent a lot of time, and perhaps money, for very little return.

A CPA affiliate, on the other hand, has a much easier job of things. He or she must still acquire traffic, either by paying for it, or by putting together a well-optimized site that gets good search engine placement for certain key words. At that point, however, the CPA affiliate's job is nearly complete.

The next step is for the site visitor to fill out a form requesting some sort of information. Keep in mind, this does not entail the visitor getting out his or her wallet, or making a decision to spend any money.
All it entails is that the visitor *request free information* and give his or her name and email address, and perhaps a physical address.

You, as the CPA affiliate, get paid *even though your site visitor has yet to buy anything*. You are getting paid for a LEAD, not a sale.

Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead. Things like mortgage and insurance leads, in particular, are very, very valuable, as are credit card leads. But even something as seemingly inexpensive as a cell phone ring tone can bring you a nice commission per lead. Why?

These lead purchasers are planning on maximizing the long-term value of a customer. In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it cost to acquire them as a customer.

CPA is big, big business, and one of the best ways there is to monetize your web site. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer. To really do well at CPA, you need to learn how to use traffic generation methods like Google Adwords effectively, but in the long run, CPA is far easier and more lucrative than traditional affiliate marketing.

Author John Barbour writes on various topics related to internet marketing and making money online. Visit his sites at http://emarketingman.com and http://monetizedwebsites.com to learn more.

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